Customer Data Platform

CDPs collect and integrate real-time data from all customer interactions, helping you to understand your customers, predict their behavior, automate your digital communications, and activate insights with ease.

Predictable Media CDP Integrate Single Customer View

Characteristics of a CDP

  • Focused on customer data
  • Gives marketing access and control
  • Collects any type of data, structured and unstructured
  • Integrates online and offline information to create complete customer profiles
  • Exports data easily to marketing systems and platforms, speeding up campaign activation
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Integration of data sources into a single customer profile, Software Predictable Media

Information in your hands

Power your business with consolidated and updated customer information.

Integration of different data sources
ecommerce
Shopify, Vtex, Prestashop and other platforms.
Ecommerce icon as a data source for Predictable Media
physical stores
POS systems
POS icon as data source for Predictable Media
Other Data Sources
CRM, ERP and other systems
Icon Other Sources as data source for Predictable Media
Unified and Segmented Customer Data
Easily trigger and synchronize your audiences
Icon of Customer Experience in data use image
profit more from your customers
Increase average ticket and recurrence.
Marketing icon in data use
marketing
Synchronize your audiences to digital media and attract new customers (lookalike).
Product and BI icon in data use
business intelligence (BI)
Analyze and activate specific audiences.
Predictable Media CDP Integrate Single Customer View

Platform Comparison

They CDP offer an alternative approach to building a unified customer base, delivering control never before seen by marketing specialists.

CDP

Customer Data
Platform

DMP

Data Management
Platform

CRM

Customer Relationship Management

dw

Data
Warehouse

cm

Campaign
Management

MC


Cloud Marketing

DATA INTEGRITY

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Data transparency and granularity at the individual level

Person-level profiles for identified and anonymous clients

High level of certainty

Person-level profiles based on all client attributes and behaviors

Segments based on cookie data

Client level records based on identified data only

Client level records based on identified data only

Person-level records, identified based on email only

Segment level only

MARKETING CONTROL

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Control and flexibility over data collection, segmentation and activation

Integration without the need for IT or development resources

Marketing has complete control over data access, as well as integrations with other platforms

Marketing has complete

control over
data access, as well as
integrations with
other platforms

Marketing has minimal
access to
data, with no control
over
integrations with
other platforms

Marketing has no
access to data, nor
control over
integrations with
other platforms

Marketing has
complete control
over
data access, but lacks
control over
integration with other
platforms

Marketing has
complete control
over
data access, but lacks
control over
integration with other
platforms

DATA ACCESSIBILITY

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Inbound and outbound data integrations with any external source or platform

Integration of identified and anonymous customer data

Integration with any external marketing platform that delivers or accepts cookie or audience-identifying data

Integration with any external marketing platform that delivers or accepts only cookie data

Integration with any external marketing platform that delivers or accepts only cookie data

Does not easily integrate with external marketing platforms

Integration with any external marketing platform that delivers or accepts only cookie data

Does not easily integrate with external marketing platforms

Create a virtuous data cycle

Use your customer data to efficiently reach new audiences who are likely interested in your brand.
Collect data on new customers and campaigns, getting more and more accuracy and insight to reach your customers.