Predictable is a Customer Data Platform (CDP) that safetly puts your client's consolidated transactional data in your hands, improving your campaign performance thanks to the power of segmentation.
some brands that have benefited from our alliances with media agencies
The analysis of customer data allows us to identify different segment opportunities, which drive better conversion rates, finds quality leads, and optimizes costs.
The use of your clients' transactional data will be a great differentiator for your value proposal as a media agency.
Understand and activate customer segments, built on transactional information, obtained directly from your client's e-commerce and/or points of sale.
explore audience insights ➝
Thanks to our powerful filter creator, you can easily build and propose any audience you want, both for loyalty and for leads (lookalike) campaigns.
explore audience builder ➝
Use our actionable audience recommendations to create marketing campaigns with impact.
We generate recommendations based on data models such as RFM, Lifetime Value (CLV) and Conversion Funnel, to categorize your customers' consumers automatically and efficiently.
Get the most out of your audiences by exporting them to the best channels for the optimal campaign results.
Get a consolidated and automatic report, updated every hour, with our performance module and keep your client up to date on their campaigns.
We increased their total sales
by
Calculation:
01/05/2020-31/05/2020
VS. 01/05/2019-31/05/2019
We improved the conversion rate of their loyalty club card by
...and cost per conversion by: ↓74%
We reduced the acquisition cost by
Calculation
.Campaigns in the same investment period (12/05/2020-31/05/20200) with and without the use of Predictable Media audiences.
Meet all your customers' advertising needs with a complete service.
The benefits of activating campaigns using transactional customer data are transversal to different industries.
When you activate campaigns using segmented and analyzed customer information, you allocate the right resources for each type of audience. With the same budget, you can increase conversion rates.
Activating audiences with your client's data will allow you to improve campaign performance. This will allow you to negotiate a larger marketing budget, generating an economic benefit for your agency.
You can generate audiences based on customer preferences, reaching them with more relevant communications, increasing their loyalty and turning them into brand ambassadors for your clients.
Having a consolidated and analyzed database at hand saves time on management and allows you to always act on the latest information, implementing it quickly and easily.
Knowledge of the audience to be impacted provides additional information to generate content, create graphic pieces and select the best channel.
The use of audiences allows for focused and individual result analysis, facilitating concrete decisions for each objective, rather than general decisions.
