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Obtain data from your customers, a goal you should always have

Perhaps you have heard or read how important your customer information has become to making business, marketing or product decisions, and have seen how companies that use analysis of customer data and have a better understanding of their customers get better results. According to McKinsey these companies "have been able to outperform their peers by 85% in sales growth and over 25% in gross margin".

But what do you do if you have not captured data from your clients, or if you perhaps consider that the data you have is too little and does not justify analysis?

If you currently have an online store, you are already saving data from your customers because they must leave information such as email, phone and delivery address at the time of purchase, then you have already won a step, collect and save data.

If you do not have an ecommerce and only sell by physical store, check if you have saved information in the systems where they record the sales of your customers. This information is very valuable and you can start analyzing it. Now, if this data is associated with a customer identifier, whether email, phone or identification number, and not only can you make a comprehensive analysis of the data, but you can understand what each customer buys and what is the frequency of purchase and so on.

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