Predictable, is a Customer Data Platform (CDP) that systematizes and consolidates your customer information, to segment them, attract new users and generate personalized relationships at scale, through digital media.
Boost your business with a consolidated and updated information infrastructure of your customers.
But we also know that it is a challenge to give access and visibility of the data to the different areas, so they can know and have a 1:1 relationship with each of your customers. Customer data becomes a fundamental asset to develop a personalized experience, depending on the state it is in, in your conversion funnel.
Understand and activate customer segments built on transactional data obtained from your e-commerce and/or points of sale.
explore audience insights ➝Have all your customer information up to date and at hand thanks to our powerful filter creator, allowing you to easily build and share any audience you want.
explore audience builder ➝Use our actionable audience recommendations to create marketing campaigns with impact.
We generate recommendations based on data models such as RFM, Customer Lifetime Value (CLV) and Conversion Funnel, to categorize your customers automatically and efficiently.
Get the most out of your audiences by exporting them to the best digital channels to effectively reach your customers.
Evaluate how your marketing actions are performing in a live and updated dashboard.
We increased their total sales
by
Calculation:
01/05/2020-31/05/2020
VS. 01/05/2019-31/05/2019
We improved the conversion rate of their loyalty club card by
...and cost per conversion by: ↓74%
We reduced the acquisition cost by
Calculation
.Campaigns in the same investment period (12/05/2020-31/05/20200) with and without the use of Predictable Media audiences.
Our infrastructure based on Amazon Web Services has the highest security standards in the market, plus world-class service availability.
All your data, in motion and at rest, is encrypted.
Automated data processing that reduces human access to a minimum.
Company in the process of obtaining ISO 27001 certification and validated as GDPR first by Kemp Little.